The key is intelligent integration, not isolation.

When it comes to Web3 marketing it’s important to find a balance between the new and the traditional. 
We shouldn’t abandon Web3 data but instead integrate it with Web2 metrics like market mix modeling to get a full picture of our audience.
Only by combining blockchain insights with decades of marketing knowledge we can create strategies that resonate with real people not just wallet addresses, and drive meaningful engagement.

https://coldchain.agency/reducing-silos-web3-marketing-or-just-good-fundamentals

I truly believe it is important to leverage Web2 fundamentals and apply them to the uniqueness of Web3!

Thoughts?

I truly believe it is important to leverage Web2 fundamentals and apply them to the uniqueness of Web3!

Thoughts?

https://warpcast.com/haier/0x61e158b9

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

Building community at @Intract. While experimenting with airdrops & how to do them right.

💯 This is it! We need to innovate and move forward, rather than just relying on what’s traditionally worked.

the fundamentals obviously apply -> who is the customer, whats the product, the core unique value prop & positioning. 

But i think we should try not to be skeuomorphic in our approach (just mimic web2 directly). 

Use web3 levers to propel web2 fundamentals further is the key idea