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The Web3 marketing meta this cycle has definitely shifted. During the last bull run, it was all about WAGMI—positivity, hype, and collective euphoria. Now, the tone on CT has evolved. It’s grittier, more self-aware, and rooted in the chaos of the memecoin trenches.
This shift reflects a maturing market. Audiences are more skeptical and demand substance over pure hype. Marketing needs to match that tone—playful but grounded, self-aware but value-driven. Memes and humor are still critical, but they need to be sharp, relatable, and layered with insight.
In short, this cycle’s marketing is about leaning into the madness of the space while staying real, providing value, and proving your worth through action. 0 reply
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