Founders

"You should build this feature"
"You should make this small quality of life improvement"
"You raised a bunch of money why can't you also X"

Focus. 

Not claiming to be world-class at it. Varun is much better at focus than I am—I get distracted by shiny new things all the time. 

But ultimately you only have a fixed number of "shots on goal" before you lose momentum (and in other cases, funding). 

Have to constantly be asking yourself is this the highest priority thing we can work on? And if everything is high priority, then you're not focused.

Good clip below on what world-class looks like here (note that Jony doesn't think he is good at it).

Focus is very challenging, because it involves:

- making hard decisions (eg, deprecating features you really love when it’s clear they aren’t working)
- saying no & disappointing your possibly passionate users
- not working on [shiny new thing] when it’s so much more interesting than [grindy thing to get to pmf]
- deliberately ignoring [thing on fire] because it’s only slightly important and not extremely important 

100% agree with Dan here - startups have a fixed number of shots on goal before they die. 

Need to always be aggressively prioritizing & focusing on what will get you closer to pmf.

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 