july

No one wants to take risks unless 

A) it is a sure thing
B) they are desperate 
C) they are bored

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

My co-founder was a stats major. I was a physics major.  Stats view of risk is about likelihood of “x”.  Which basically rounds to 0% chance with any new endeavor.  So B) and C).  

The physics view of likelihood is based on knowing the inputs “y,z,n” and manipulating them to guarantee “x”. 

A) is the way.