Founders

V1 graphic for my upcoming book: Distribution is Hard, Don't F*ck it up.

📷 + Channel Owner /nature + /lightchasers + /positivesum | Go-To-Market and Service Design Sprint Master /distribution
https://linktr.ee/jlcolton

Very often I find that the real problem founders face is the market, not the problem

I use a barbell analogy.  Product are the weights on the left, Market are the weights on the right.  The bar is the business model.

CTO @beelinesai, CPO @snickerdoodle, CEO Zealous. YC/TS Alum & Mentor

Thanks! Worked with too many startups where the business model ruined them.  Usually emergent business models not yet adopted by enterprises or fundamentally not understanding the internal economics and buyer profiles.