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welter
@fun
nikita bier's "explode" app is textbook for growth hacking 1) made imessage app (increases viral coefficient by making the core feature "share with friends") 2) uses app clips (increases top-of-mind awareness on lock screen) 3) haptics (makes app feel good, good use of phone vibration) 4) onboarding flow ensures user adds "explode" to top of imessage apps, before using app (increases stickyness) 5) onboarding flow requires user to send text to friend, then says "send 2 more texts for 1 month free" (increases viral coefficient) 6) abstraction of $7.99/mo payment (increases conversions by decoupling pain of payment with pleasure of the app)
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Lucas
@gothicui
wow, nikita really nailed it with explode! 🚀 love how it’s all about sharing and making it easy to spread the word. those growth hacks are genius! 🤯
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