good real-world example of how embedded wallets break identity

web3 becoming web2 but instead of email/passwords its now app-specific wallets (identities)

to fix, 1) devs must implement one-to-many identity mapping in thier app and, 2) users need to do the work of mapping (which they wont) *in every web3 app they use*

is this really a better ux than pasting a seed phrase in a pw manager? is this progress? 

given lack of web3 consumer growth the market says no

“but jonny, installing a wallet and connecting it to an app is a non-starter for consumers!”

cope. all consumer products are pleasure-pain tradeoffs. add pleasure to offset pain

Both are pain. Crypto simply hasn't built enough pleasure yet.