Something that feels really important to me about building a consumer crypto company is being really honest and authentic about why crypto is involved and the shortcomings that it currently has.

I feel like too many times people either try and shy away from it with full abstraction or be too loud about crypto being the future.

People can sense when something feels off and I've found its best to address that head on, ask for genuine feedback (both good and bad) and use that as a way to learn about what pisses people off and why they struggle with it.

Onchain is the new online - FID 206 -  Building /coop-recs

100% agree. We extoll the advantages brought to the domain trading space through blockchain/smart contracts but also accept there can be drawbacks. It is crucial to not shy away from this.