About Evaluating Projects:
- Default to skepticism regarding project statements.
- Partnerships are often meaningless and indicate no real activity.
- Evaluate small projects by their actual contributions and their impact on value chains; consider whether their outcomes positively influence public perception of coin price.
- Genuine project costs are minimal compared to funding amounts, mostly relying on deception.
- Avoid projects with a history of unethical behavior (e.g., rug pulls) as they present reputational risks.

  About Marketing:
- Most project teams lack marketing knowledge.
- Marketing effectiveness is often difficult to quantify.
- Claims of quantifiable outcomes usually aren’t genuine; prioritize KOL engagements as a marketing budget.
- Other marketing expenditures could be better used for pricing or market influence.