the real reasons why apple hasn't said "ai" a single time during wwdc is the same why they don't use the word "metaverse"

it's branding — and apple lost the naming game

metaverse — meta
ai — openai

apple doesn't want to give coverage to the competition

cto @ bwl.gg (lunchbreak.com), 80M+ users (bdut.ch) 🙏 built @remindme, @mintit, @gpt, @healthbot, farcantasy.xyz

Or, they know it isn’t meaningful terminology to their customers

yeah right

except they use non-meaningful terminology all the time

you're just ignoring it

I disagree with your framing as a 'loss' because I believe they could take it if they wanted it.