Founders

Oftentimes, I see founders caught in the trap of looking at a competitor or company that they think has terrific visual design, and they say, “I need that.” So they go and try to find the best design agency out there, or the one the flashy company that just raised $100m used and get on a waiting list and pay $80k-$100k for a full 3 months long brand design work endeavor. Then they relaunch their brand and expect the world to shake and literally nothing happens. Time and money down the drain. But most importantly time and energy.

https://jared.xyz/early-stage-brand-design

“Brand design does not determine whether you get to product market fit and whether there is demand for what you are building”

Stay Curious // iixii // Lazer Technologies // Prev: CoinDesk, Roc Nation // based