HIGHER

How to Kill Nike

The same centralized control that enables brands to maximize profits also suffocates creativity and limits their ability to create new products that resonate with consumers today.

The next frontier of fashion and apparel is fully open source brands.

https://jaydrainjr.substack.com/p/014-how-to-kill-nike

Great read from @boogie ↑

"Sports is undeniably in its era of abundance."

"The same centralized control that enables brands to maximize quarterly profits also suffocates creativity and limits their ability to create new products that resonate with athletes and consumers today."

not my first rodeo 👨🏾‍🚀 |
@a16zcrypto 👾

Stay Curious // iixii // Lazer Technologies // Prev: CoinDesk, Roc Nation // based

- an MFer :—)🚬☕️ & a Barca fan 💙❤️ & a cold-blooded RG ↩️ & I cast my thoughts 😶‍🌫️ & The most entertaining account on FC.

Basketball and Football mainly but I like a lot of sports

great read. Reminds me of this 3 part essay on how brands in general are starting to go community first, and how tokens could eventually be used to grow them

great read. Reminds me of this 3 part essay on how brands in general are starting to go community first, and how tokens could eventually be used to grow them

https://web.archive.org/web/20170918105036/https://loosethreads.com/blog/2017/6/19/building-bulletproof-brands-part-i-why-dont-brands-last-like-they-used-to

Sports, the perfect blend of education, hype and personal brand. It’s a creators dream.

I’m working with combat sport creators and their onchain future is bright!

This is such a sharp take. The balance between profit and purpose feels more delicate than ever in sports. We need more voices calling this out—thanks for sharing, Boogie.💚