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Galen @Gnosis 🦉
@galen
Today, we're thrilled to announce the launch of our new brand identity and website at gnosis.io! 🧵
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Galen @Gnosis 🦉
@galen
6 months ago the main Gnosis website resolved to the current content of gnosischain.com — the whole 'Gnosis' story was equal to the 'Gnosis Chain' story. NOW things are different (gnosis.io). The Gnosis Story is a composite of big pieces:
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Galen @Gnosis 🦉
@galen
Gnosis Studios — the home for 1st party products like Pay, Metri, Circles and Hashi (https://www.gnosis.io/studios)
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Galen @Gnosis 🦉
@galen
GnosisVC — the home for our past portfolio of ~70 investments and the contact point for future investments (https://www.gnosis.io/vc)
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Galen @Gnosis 🦉
@galen
Gnosis Spinouts — where we celebrate past projects like Safe and CoW (https://www.gnosis.io/spinouts)
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Galen @Gnosis 🦉
@galen
Gnosis DAO — where we communicate how to participate in the decentralized governance of the whole project (https://www.gnosis.io/dao)
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Galen @Gnosis 🦉
@galen
Gnosis Chain — the same original content of Gnosis Chain, with an autonomous brand from 'Gnosis' (https://www.gnosischain.com/) About — where we tell a full brand history (https://www.gnosis.io/about)
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Galen @Gnosis 🦉
@galen
In the past, we never really celebrated our legacy, but our new site highlights Gnosis' foundational role in products like Polymarket, the staggering AUM of Safe, and our S-tier VC portfolio. This will help us build trust as we launch more consumer applications, especially for folks who've never encountered Gnosis before. Finally, this isn't so much a 'rebrand' as a 'brand' — 'Gnosis' itself has never really been the entity in focus. In the past we emphasized either GnosisDAO or Gnosis Chain. Now we're transitioning to a world where things are (ideally) a lot simpler for non-expert audiences to understand. What does the brand of 'Gnosis' look like? We want something that calls back to early internet idealism (wikis, message boards) while still maintaining organic futurism.
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