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Galen @Gnosis 🦉
@galen
How do we feel about this take?
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dawufi
@dawufi
Replace meta ads with be useful on FC and you got yourself a chefs kiss
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Galen @Gnosis 🦉
@galen
Totally agreed. Not talking about a general crypto marketing strategy, but a specific product that connects with a paid growth loop
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dawufi
@dawufi
ads will come to FC, @oap and others doing some interesting work there. It will look different than web2 but work as a paid strategy im sure micro influencers are the future, banners with garbo click through rates only worked because they had all the data and could get max distribution. not the same in web3...
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dawufi
@dawufi
that being said x ads were a banger for me last year, this year - not so much. think elon is putting on the squeeze so it's not nearly the roi it used to be when the initial big brands boycotted him. We've got some other teams like @safary addressable and slise putting in work though....
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dawufi
@dawufi
end game is still recommendations in wallet though once they become the defacto browser. Too much money on the table and high fidelity user data for that not to happen.
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dawufi
@dawufi
extra thought: crypto users are no longer a monolith. My audience for Airstack is totally different than a defi platform offering stablecoin yields to citizens with hyperinflation. Start with the problem you're solving and work backwards - not find crypto users and pray they buy your coin. It's the year of consumer
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Galen @Gnosis 🦉
@galen
Exactly—the emergence of post-account abstraction consumer crypto apps (with quantifiable LTV + CAC) opens up a whole new approach to growth in the ecosystem. I would never try to acquire Gnosis Chain developers via Meta ads.
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dawufi
@dawufi
glad to have you in /growth :)
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