When investing in a project, in addition to a good team, it is also very important which types of influencers they choose as their intermediaries. 

The team usually realize the importance of this after the projects fail.

I will not bother people who are advanced in this matter, but I have plunged into this topic a little and it seems to me that, in addition to the type, another important factor in choosing influencers is what status they are: ambassadors, lawyers or evangelists. I'm sorry if my statement looks stupid. I'm just interested in learning new things for myself.