I’ve been working on a thesis I will prove over the next decade.

My thesis states that building an online presence is one of the highest-leverage uses of your time (especially as AI commoditizes software, creativity, & productivity).

Building your own distribution leads to massive leverage, resulting in opportunities, freedom, and control over how you live your life.

I believe this is especially true for creative individuals, builders, and people obsessed with their niche. (more about this in my bio)

My plan is simple:

1) Treat my online presence (pod, social, newsletter) like a high-growth media startup.

2) Heavily re-invest back into content, resources, & growth along the way.

3) Build everything in public while highlighting others who are playing out my thesis in real time.

One avenue of how I’ll do this is with my podcast.
It’s called “Internet Empires”.

The first episode w/ @jack Butcher is live now: https://www.youtube.com/watch?v=p2xk-LizKt8&t=1656s

Enjoy 

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Kinda thinking how we should differentiate the posting from X - I personally write threads and articles but here still wonder what would be the balance since I don’t have the same functionalities to post