refinement culture. same thing that brought you this:

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Real World Ethereum 🌎 
building /daimo ✳️ 

In defense of these minimalist san-serif typefaces, they were definitely influenced by the rise of mobile-first mass consumer behavior imo

But that being said, over-optimization became its own design trend, which unfortunately led to most logotypes looking indistinguishable from one another. I expect this pendulum to recalibrate itself and swing back towards the other side while keeping mobile-first consumers in mind

Logotypes were optimized for scalability, adaptability, & readability on various devices while brands placed more emphasis on differentiating themselves through logos used on app icons + various marketing material, product development, and customer + user experience