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Idea of the Day: An Old Psychological Trick for New Loyalty Programs 1. It might seem like loyalty programs are such a well-trodden topic that there’s nothing new left to invent. However, two students introduced a fresh psychological twist that caught the attention of a major airline. 2. As a result, their startup generated $625,000 in revenue and became profitable without any external investments. Plus, 14 more airlines are now waiting to implement this platform. 3. The beauty of this approach is its versatility—it can be applied across various industries. Considering how many companies already have loyalty programs, this opens up a significant market for such platforms: https://fastfounder.ru/staryj-psihologicheskij-trjuk-dlja-novyh-programm-lojalnosti/
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