Founders

Idea of ​​the day: Sell a platform, not tools

1. Companies create a huge amount of marketing content — at least the same websites and landing pages. So what — do companies now need to sell AI tools for creating websites and landing pages? No!

2. Because companies do not buy platforms, companies buy business processes. As one smart startup said: “While everyone else was focusing on tools for creating content, we made a platform that allows these processes to accelerate and scale.”

3. This is an incredibly correct approach that allowed this startup to grow its revenue 30 times in a year 🚀 And here is how its platform differs from its tools:

Idea of ​​the day: Sell a platform, not tools

1. Companies create a huge amount of marketing content — at least the same websites and landing pages. So what — do companies now need to sell AI tools for creating websites and landing pages? No!

2. Because companies do not buy platforms, companies buy business processes. As one smart startup said: “While everyone else was focusing on tools for creating content, we made a platform that allows these processes to accelerate and scale.”

3. This is an incredibly correct approach that allowed this startup to grow its revenue 30 times in a year 🚀 And here is how its platform differs from its tools: https://fastfounder.ru/prodavat-nuzhno-platformu-a-ne-instrumenty/