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Idea of the Day: There Are More Millionaires Than Programmers, but Fewer Services for Them! 1. There are at least 58 million dollar millionaires in the world. That’s a huge target audience. For comparison, there are “only” 27 million programmers. I bet that even if you’re not a programmer, you could name at least a dozen startups offering products for developers. But how many startups catering to millionaires can you name? 🤔 2. It turns out that millionaires are a massively underserved audience, despite being highly solvent 😉. This issue has only become noticeable in recent years as traditional luxury brands have shifted focus to the middle class. As a result, many luxury-level services have essentially become mid-tier services for the average consumer.
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