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If you’re building to bring more people onchain, consider offchain socials (TikTok, YouTube, “web2”), then cross post content onchain (@zora @unlonely @drakula)
This week the /rise-up Morning Show reached >15k people, many of whom are skeptical, scared, and know next to nothing about blockchain.
Those people build a relationship with us face-to-face that funnels > other learners in our community > tools like @coinbasewallet, Learn, and Smart Wallet > social platforms (like this) where they can get onchain without the risks of speculation.
@jessepollak is pushing for vertical video — there is a demand and an outsized opportunity for crypto creators to cast a trusted signal through the sea of noise.
The most important thing anyone who cares about crypto can do, right now, is “tell a better story” — about what it is and why it might matter to everyday people like us.
Me and my colleagues @alexpopovic and @coinguide can help if you have questions. More of our work from this week below: 2 replies
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