Founders

During Jordan’s era the nba reqd wearing the official shoes. The fine for breaking the rule was 5k. Jordan broke that rule because Nike offered him a lot of money to wear the shoes for a game.

The cameras were on those shoes more than the players that game.

Breaking the rules can be profitable.

(Not an endorsement of breaking the law or doing something immoral 🙏)

Working on building zkTLS infra/products. A ruthless empiricist and meme connoisseur.

http://opacity.network

Depends sometimes on the benefit you will get when breaking 🙂  or maybe take the risk go big or go homeless

lessoninthere

Actually, there was too much red color on them. That was the violation. And... NIKE paid them. Not Jordan.