A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

slice

bringing /commerce onchain. protocol engineer. founder @slice @deframe

If we don’t add something that people use irl daily, which clothes have a very different way of daily usage, but has really good user retention 

Think some higher custom AF1’s for example @clfx.eth 👁️


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Advisor @siyana
   




We won’t be able to retain them for a lifetime, if you think about the biggest brands, they’ll usually aim for a lifetime usage of their products

To summarize my thoughts:

The problem farcaster solves is creating communities which is super hard on other apps, but if we don’t get irl impact then it will be harder to retain quality users, we need clothing brands to build on farcaster, musicians, food reviewers you name it, and clothing helps tribes identify