Brand3

Amazon unveiled its brand restyling and new brand architecture this week-a move that perfectly illustrates what I’ve been suggesting @farcaster should consider for its own rebranding. Organizing all of its sub-brands, products, and services might seem straightforward at first, but in reality, it demands strategy, organization, and careful planning. Once the structure is in place, you can begin to design identities and styles that ensure everything works smoothly together...

Importantly, this process shouldn’t happen in isolation. It should be developed in collaboration with the vibrant community of designers and brand strategists already active on Farcaster. By involving these experts and the broader community, Farcaster can ensure the new brand architecture is not only strategically sound, but also authentic, innovative, and representative of the ecosystem’s collective vision.

A sufficiently decentralized social network. farcaster.xyz

Designing /brand3 strategies at /floc | /degen logo creator | nf.td/esdotge

This approach wouldn’t just be about building a brand-it would generate valuable and educational content for anyone interested in brand strategy, inviting the community to participate in meaningful debates. 

After all, a brand is so much more than what we see on the surface; it’s about the intangibles-the reasons why people choose to stay on Farcaster or move to platforms like X or Bluesky. If Farcaster’s brand becomes truly compelling, we could attract more high-quality, active users, benefiting the entire ecosystem. Just imagine the impact on the miniapps being built here if user numbers doubled. 

The question is: how do we get there?

How could a sufficiently decentralized brand strategy process for Farcaster actually work? I imagine a process that is open and transparent, yet guided by clear priorities. Step by step, we would collectively uncover the insights needed to align with Farcaster’s goals and roadmap, ensuring the brand evolves in sync with the platform’s vision...