I'd bet renaming Warpcast to Farcaster would have a non-trivial impact on growth.

1. Improved onboarding conversion due to reduced confusion
2. The name is just better
3. One name instead of two names is gud

WC's issue isn't branding. it's community. it's a hyper-niche dev/builder-centric community. great if you're into that kind of thing, but exclusionary if you're not. inherently, that's not a bad thing. unless you're interested in growth. a few of us discussed this on the platform in Oct. 👇🏼

WC's issue isn't branding. it's community. it's a hyper-niche dev/builder-centric community. great if you're into that kind of thing, but exclusionary if you're not. inherently, that's not a bad thing. unless you're interested in growth. a few of us discussed this on the platform in Oct. 👇🏼

https://blog.epr.net/builders-paradise-or-artists-dilemma