Vision.eth
@ensvision
What is the path for most Domain Name Sales❔ Let's break down the two main paths to domain sales, based on hypernames excellent research 👇🧵 [1/5]
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Vision.eth
@ensvision
Path 1: The "I know what I want" Buyer 🎯 These buyers have a specific name in mind. They typically: ➡️ Search directly at registrars ➡️ Type the domain in their browser ➡️ Check domain marketplaces ➡️ Know exactly what they want Think of it like knowing exactly which car model you want to buy 🚗 [2/5]
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Vision.eth
@ensvision
Path 2: The "Help Me Find Something" Buyer 🔍 These buyers need a name but aren't sure which one. They typically: ➡️ Browse curated marketplaces ➡️ Use category searches ➡️ Explore similar alternatives ➡️ Open to options Like walking into a car dealership saying "I need something family-friendly"🚐 [3/5]
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Vision.eth
@ensvision
The Purchase Decision 🛒💸 The success of a sale comes down to these main factors: 🔸 Price alignment 🔸 Trust in the selling platform 🔸 Payment options (like lease-to-own) 🔸 Landing page quality 🔸 Marketplace reputation No different than any major purchase - trust & price matter most 🤝 [4/5]
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Vision.eth
@ensvision
The Big Takeaway 💡💭 Understanding these paths helps both buyers and sellers: ➡️ List where buyers search ➡️ Price reasonably ➡️ Use trusted platforms ➡️ Maintain professional presence Knowledge = Power in the domain game! [5/5] h/t to Nikul from hypernames & NamePros for the original research: https://namepros.com/blog/what-is-the-path-for-most-domain-name-sales-data-and-insights-from-nikul-at-hypernames.1335812/
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