What is the path for most Domain Name Sales❔

Let's break down the two main paths to domain sales, based on hypernames excellent research 👇🧵

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Path 1: The "I know what I want" Buyer 🎯

These buyers have a specific name in mind. They typically:

➡️ Search directly at registrars
➡️ Type the domain in their browser
➡️ Check domain marketplaces
➡️ Know exactly what they want

Think of it like knowing exactly which car model you want to buy 🚗

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The Purchase Decision 🛒💸

The success of a sale comes down to these main factors:

🔸 Price alignment
🔸 Trust in the selling platform
🔸 Payment options (like lease-to-own)
🔸 Landing page quality
🔸 Marketplace reputation

No different than any major purchase - trust & price matter most 🤝

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The Big Takeaway 💡💭

Understanding these paths helps both buyers and sellers:

➡️ List where buyers search
➡️ Price reasonably
➡️ Use trusted platforms
➡️ Maintain professional presence

Knowledge = Power in the domain game!

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h/t to Nikul from hypernames & NamePros for the original research:

The Big Takeaway 💡💭

Understanding these paths helps both buyers and sellers:

➡️ List where buyers search
➡️ Price reasonably
➡️ Use trusted platforms
➡️ Maintain professional presence

Knowledge = Power in the domain game!

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h/t to Nikul from hypernames & NamePros for the original research: 
https://namepros.com/blog/what-is-the-path-for-most-domain-name-sales-data-and-insights-from-nikul-at-hypernames.1335812/

Path 2: The "Help Me Find Something" Buyer 🔍

These buyers need a name but aren't sure which one. They typically: 

➡️ Browse curated marketplaces 
➡️ Use category searches 
➡️ Explore similar alternatives
➡️ Open to options

Like walking into a car dealership saying "I need something family-friendly"🚐

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