challenge of 10X. what is it? 

mobile created opportunities for new players to disrupt the incumbents (e.g. instagram vs fb/flickr)

10X'ing them has since become 100X harder. think of an idea- there's an app for that. 

still possible, but we do need twists that can '10X.' otherwise it's doa. that's what's hard.

building @perl & @offmarket | fid #539 | resuming /cheesecoin once we hit pmf 🎯

The real challenge now isn’t just about coming up with something new, it’s about creating something that’s exponentially better.