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Eliott Mogenet 🎬
@eliottmogenet
What is the most underrated client in Farcaster? My answer: @sonata, built by @sweetman.eth and @sebas.eth It combines music discovery + social elements + crypto. Here are 3 growth tactics they used I found very smart for launching on Farcaster 👇
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Eliott Mogenet 🎬
@eliottmogenet
1/ A new experience with tips Sonata has incorporated all the successful tipping mechanisms from Farcaster to establish early incentives and attract attention: - Direct tipping within Sonata - Daily NOTES allowance - NOTES tipping
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Eliott Mogenet 🎬
@eliottmogenet
2/ Casts indexing Rather than requiring users to post exclusively on their website, Sonata indexes music from all Farcaster clients. Uers benefit from the app and earn tips without leaving their preferred client. It's an effective solution for the chicken-and-egg problem by aggregating user content.
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Eliott Mogenet 🎬
@eliottmogenet
3/ Interoperability The same goes for interactions and likes. An action on Warpcast is transferred differently to Sonata. In this way, Sonata doesn't compete for user attention with other clients, instead they enhances Sonata activity.
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Eliott Mogenet 🎬
@eliottmogenet
Conclusion : A Typical Farcaster Go-To-Market Strategy In my view, Sonata represents a prime example of a Farcaster client leveraging interoperability and composability to resolve initial challenges.
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