gtm-caster

What is the most underrated client in Farcaster?

My answer: @sonata, built by @sweetman.eth and @sebas.eth 

It combines music discovery + social elements + crypto.

Here are 3 growth tactics they used I found very smart for launching on Farcaster 👇

✧the dev for onchain music
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Cofounder at /sonata and wanderer of the occult at /magick.

1/ A new experience with tips

Sonata has incorporated all the successful tipping mechanisms from Farcaster to establish early incentives and attract attention:

- Direct tipping within Sonata
- Daily NOTES allowance
- NOTES tipping

Writer & Director /degenstheseries  - Co-founder @safary

2/ Casts indexing

Rather than requiring users to post exclusively on their website, Sonata indexes music from all Farcaster clients. Uers benefit from the app and earn tips without leaving their preferred client. It's an effective solution for the chicken-and-egg problem by aggregating user content.

3/ Interoperability

The same goes for interactions and likes. An action on Warpcast is transferred differently to Sonata. In this way, Sonata doesn't compete for user attention with other clients, instead they  enhances Sonata activity.

Conclusion : A Typical Farcaster Go-To-Market Strategy

In my view, Sonata represents a prime example of a Farcaster client leveraging interoperability and composability to resolve initial challenges.