Founders

I have personally sold Supreme, Kith, and Nike goods for extreme upside what are you talking about good sire

They’re worth something bc they’re lifestyle brands; something more crypto projects should think about in addition to financial incentives

HIGHER

I agree. 

This morning there was a discussion in the /higher telegram about how higher is aiming to be a “lifestyle brand.”

Whenever I hear that pitched I just assume the company has no real direction despite almost always being paired with a really beautiful, aspirational vision for the brand’s identity. But there’s no actual strategy therein. 

You don’t speed run a company into becoming a lifestyle brand. It happens over time as your brand embeds itself in the cultural and emotional framework of your core demographic. It happens as you execute on a well-defined strategy and find product-market fit as a result of differentiation from competitors. 

Higher is a memecoin with aspirations of becoming something more but it feels rudderless currently.

Founder Off-Menu • Storytelling & design for the new internet • off-menu.com

A lifestyle brand can drop a meme coin, but near impossible for a meme coin to evolve into a lifestyle brand

Related 

https://warpcast.com/nickysap/0x5f82a76a