NikeID is the main example I use when someone questions why I believe in co-creation or dismisses it as “bullshit”

I used to design sneakers on it every day, even though I couldn’t afford to buy a single pair

I was obsessed with the idea, the process, and the feeling of creating something that felt truly my own

That’s why I believe co-creation is the future. It will remain at the heart of countless brands, and people won’t just design products, they’ll shape the brand itself🌹

Artist | Designing @mismir | /mismir | Experimenting in fashion, art, and tech |
https://mismir.com/ 🌹

Digital artist, lover of the cosmos, seeker of inner wisdom and nature’s beauty 🌿

https://linktr.ee/0fflinexo

you were basically given the silhouette ( your preferred one ) and you were playing with colors ( combination ) texts, changing the swoosh… You were able to customize everything at the sneakers but the silhouette itself

Never got the money though back then to order the ones I’ve made🌹