
Eduard🌹
@eduardmsmr
291 Following
511 Followers
For the past four years, I’ve been working tirelessly on building Mismir. The first year and a half was dedicated to gaining as much knowledge as possible about Web3. I wanted to understand how this emerging tech could be integrated into the vision I had for the brand
The next year and a half was spent defining the concept behind Mismir. I focused on what I wanted it to become, how I planned to bring it to life, and most importantly, why this journey mattered to me
Over the past year, I’ve been working relentlessly on creating the first garment. Countless tests and samples later, after months of refining every detail, I’ve finally reached the product I envisioned
From quality, to fabric, fit, and the embedded story and tech, every element has been crafted with purpose
I’d like to share a link to an article called Elysium, which represents the past, present, and future of the brand
Thank you! 🌹
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Even though most of what I’m doing with @mismir is primarily digital, or a mix of digital and physical (garments), everything is being built in a way that will eventually bring us together physically
I believe that in a few years, in-person gatherings will become one of the most coveted offerings a brand can provide for its community
As everything moves more into the digital realm, people will eventually crave something more: real, in-person connections, shared memories, and emotions
Step by step, things will move in this direction
Mismir will always be part of the digital world, but its heart will always reside where human hearts are, in the physical world🌹 1 reply
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A new episode of “the baddie in me” has just dropped, featuring two of the most beautiful souls I’ve been blessed to meet on my journey @jessyjeanne and Dayana
I invite you to watch the video below and dive deeper into the story of Dayana, a soul who inspires me in so many ways, through her consistency, passion, and, to be honest, simply through the way she is
You’ll also get to discover more about the magnificent soul that is Jessy, because with each interview, every conversation, whether it focuses on one person or not, reveals more about the interviewer as well!
Thank you!🌹✨ 1 reply
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I see fewer people acknowledging that the physical fashion we know today will also be impacted by blockchain technology
Blockchain enables provenance for any item bought, traded, or sold. While this is more straightforward in the digital realm, it also applies to the physical world by linking a garment or item to an NFT on the blockchain. This allows brands and consumers to authenticate and track products with ease
Think about a Chanel bag coming with its own digital twin, an NFT that verifies its authenticity and traces its journey from the atelier to the closet. The NFT would be embedded into the item itself through NFC technology, which I love to describe as a bridge between devices, in this case, between the digital and physical worlds
This not only combats counterfeiting but also introduces a new layer of storytelling that brands can leverage
The Aura Consortium, created by LVMH, is a prime example of this, using blockchain to provide precisely these capabilities
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