
Eduardš¹
@eduardmsmr
294 Following
702 Followers
I am not sure when, but I am sure @mismir will become a brand that will make tech beautiful, fashion alive, and help people feel again
I will always try to build at the intersection of the physical and digital, to create a multi-layered ecosystem (fashion label, creative platform, and others) and, most importantly, a cultural movement that will be regarded as the one that redefined memory, identity, and creation
It's a long and tough journey. But I have had this vision for so long, I have a purpose that keeps me going regardless of the things I will be going through
It will happen. And it will happen with people. I am designing everything, whether physical or digital, in a way that
You don't just "wear" Mismir. You are Mismir
Connection, expression, and empowerment. People Over Product
These are some elements that stay at the foundation of the way I designš¹ 3 replies
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āEverything is fashionā becomes truer with each passing day
For most, fashion is narrowed to just clothing ( the tangible things we can touch, wear, and flaunt )
Weāve been conditioned to think itās all about the latest runway trends, the most sought-after designer labels, or the ever-shifting styles of whatās āinā. But I believe weāre missing something much bigger
Fashion isnāt just about fabrics and colors. Itās the interplay of personal expression, cultural reflection, and societal evolution. Itās the song you hum without thinking. The art that moves you. The spaces you shape. The digital persona you curate. Every piece of you, woven together, forms a larger tapestry, a living statement. Thatās fashion
Thatās why, imo āeverything is fashionā
And why, in an era where anyone can create anything, itās not just about what you build, itās about how it feels
If itās going to stand out, it must be fashionable. It must become fashion
It is fashion. You make it fashionš¹ 0 reply
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I aim to design far more than just products for @mismir
My vision is to build a cultural-tech ecosystem, one that blends fashion, art, and technology to create transformative experiences
Through my work ( with Mismir and beyond ), I want to challenge traditional norms, redefine creative identity, and build tools that help people express their stories, live as their true selves, and shape their own futures. But I donāt want to do this alone
While Iām laying the foundation, my goal is to write Mismirās story with its community. I want to turn customers from passive observers into active participants
Through co-creation, I want their voices not just to be heard, but to shape the very narrative, culture, and ethos of the brand
Because to me, co-creation goes beyond product design
Itās about defining the essence of what Mismir is, and what it can becomeš¹ 0 reply
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