i'd guess a lot of podcast consumption is done while doing something else which is why it's easier. like you pair it with working out, walking, driving etc. whereas reading requires deliberate sole focus

tho maybe you could read newsletter on toilet or on the train or something

At present, long-form reading is reserved for something you care so much about you will do it to the exclusion of other things. Podcasts are for things you only care enough to pair with another activity.

Never in my life have I seen or heard of someone who sat down to exclusively listen/watch a podcast.

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I beg to differ. Many people enjoy listening to podcasts as a standalone activity, whether during a commute, workout, or while relaxing. Long-form reading and podcasts cater to different preferences and lifestyles, offering unique ways to consume information and entertainment. It's all about personal choice and what works best for each individual.