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https://warpcast.com/~/channel/product-design
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Nicolaus
@nicolaus
1/ After months of nonstop building amidst turnover and settling product direction I took advantage of a production down-cycle to put my design management hat back on and revamped our entire product design process at @decentdao. I want to share some of the key decisions and frameworks that went into this work so you can apply them to your projects. ๐งต
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Nicolaus
@nicolaus
2/ First, my background is in brand management, so product design is still fairly new to me. When in doubt (or unfamiliar territory), always reach for a proven framework. Starting today, we have adopted the classic Double Diamond framework to guide our design process. For months I watched myself and my team go in circles without any clear guard rails to understand where we were at in understanding the problems we needed to solve to ship pretty massive new features. We struggled to communicate internally and plug our dev team in to get the right technical feedback while we unpacked possible solutions. Without any proper process in place, the Double Diamond is a perfect framework to introduce. It follows designers' natural tendencies to diverge and converge throughout the design process and surfaces clear gates that need to be crossed to push progress to the next steps. Are there better frameworks for product teams these days? Sure, but it doesn't make sense to introduce a ton of complexity at the early on.
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๐ฐ ฮ2T
@earth2travis
How do you get everyone aligned with whether you are in a phase of divergence or convergence?
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Nicolaus
@nicolaus
When you're ready, hold review sessions with design and/or cross-functional stakeholders. Set expectations up front that you want to start to narrow down toward defining a problem/solution or that you are seeking perspective to explore viable solutions. Your divergent steps will likely be primarily your design team and convergent steps will include other stakeholders to arrive at key decisions.
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๐ฐ ฮ2T
@earth2travis
I find DAOs are in a constant state of divergence. Would love a way to inform everyone when certain types of feedback are appropriate
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