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Dan Romero pfp
Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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✿ Gil Alter ✿ pfp
✿ Gil Alter ✿
@gilalter.eth
Surprised I didn't see monetization brought up. I hope your team is aware that this is one of the core strengths if not the most important advantage of Farcaster. Social Media has two main parties participating: - Creators - Consumers As a content creator, web2 does not allow you to earn a living. Platforms like Twitter, Facebook, YouTube all make it extremely hard or impossible to monetise your content. The divide between what creators achieve and provide, and what they get paid for it, is huge. This is because middlemen siphon away everything. These Web2 Social Platforms are intrinsically unaligned with the interests of their users - creators and consumers. Farcaster changes this. I've earned a decent amount of money through Farcaster, enough to keep me going. On Facebook, with a reach far far larger than anything I get here (millions every month), I got $0.04. My content, when it reaches the eyeballs of thousands of people, is worth something, and here I get paid for it.
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Dan Romero pfp
Dan Romero
@dwr.eth
> As a content creator, web2 does not allow you to earn a living. Platforms like Twitter, Facebook, YouTube all make it extremely hard or impossible to monetise your content. I mean there are plenty of people making money on YouTube, X, Substack, Patreon, etc.?
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✿ Gil Alter ✿ pfp
✿ Gil Alter ✿
@gilalter.eth
You don't seem to be aware of the gap between these platforms and Farcaster, and I'm very surprised. This is *the* reason I'm here, and I know many others are too. I've been on what I'd call the 'Art/NFT' section of Crypto Twitter, and no one earns jack shit. On Farcaster, tips, and genuine mints from people's pockets, can earn you a decent chunk. Do not underestimate it. A photographer on Instagram earns nothing, while on FC, they might earn 100 USD each season of $DEGEN, for example. That's huge. Your examples: • Youtube: super hard to get monetized, effort/reward ratio is not there • X: you must have a lot of impression, and from what I heard you earn very little even if you got a million followers? • Substack: let's be real, how many people earn through substack? • Patreon: convoluted way of earning, need true consistent fans willing to enter a credit card in a 3rd party platform.
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