1/ People seem increasingly concerned about the term "daily active users" (DAU).

It's used by other web2 social networks (in SEC filings!) and now other decentralized social networks; we use Meta's definition (below).

Is there likely a better definition? Yes! 

Have we come up with a better methodology? Not yet.

DAUs is upstream of the actual goal, which is revenue

Web2: Revenue <- Ads <- DAUs

what is the actual goal of Farcaster?

1 billion daily active users of the protocol

All new users pay $3 a year to use the protocol.

surely your investors expect that to be monetized in some way?