Dan Romero on Warpcast

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The limiting factor for Farcaster’s growth is the supply of high-quality interesting / entertaining organic content. Most people who are focused on creating content optimize for networks with large existing audiences because while hard to break through, the upside is massive. Solve for X.

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“Just pay content creators to post on Farcaster” Top content creators realize any direct payment will be small and short-term relative to compounding value of a large audience on an at-scale network. Monetization through distribution, eg launch a brand, angel investing, etc. So you run into an adverse selection problem. The people who are interested in getting paid by a sub-scale network vs. playing the game on hard mode.

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One thing Farcaster can/could offer that other networks can't is analytics. Many "top content creators" usually like being able to measure the performance of their content. Views, views over time, per post, per user, user segments, reactions, reactions over time per user segment, click-though rates, reach, etc. (+ Combine onchain activity with all this) An other is monetization. Ideally, direct monetization. Not sure how the substance model could be implemented on Farcaster. I guess Paragraph is trying to do things in this direction.

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While I agree, numbers are too small today to matter.

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