The Farcaster Secret Master Plan

Goal: get to 1B+ DAU for protocol

1. Grow DAU by 100x (single digit millions). Likely through Warpcast.
2. More developers get interested in building new social apps
3. New apps attract users; virtuous cycle
4. Win crypto first, then other categories. Likely through channels.

1/ How will Farcaster succeed if apps have to compete with Warpcast?

If there are enough daily active users of the protocol and the underlying data and APIs are actually permissionless, people will build new and interesting apps.

This has been the plan since the beginning (channels being a new thing along the way).

2/ We call it product-led protocol development. If you’re not willing to the hardest thing (retained user acquisition) yourself, why would anyone else do it on your behalf?

The hard part about social networks isn’t the technology, it’s getting people to use it (and keep using it).

How do you think about incentives in this context?  Curios to hear your thoughts on incentive design as it relates to user acquisition and retention

Stay Curious // iixii // Lazer Technologies // CoinDesk

Make it easy to onboard users to my app is a damn good incentive

correct, why warpcast is focused on onboarding users.

makes it easier for all the other apps to just provide an interesting new thing

Easy onboarding is a great feature but nobody is trying an app simply bc it’s easy to onboard 

incentives need the answer the “Why farcaster?” question