Farcaster

Midnight Breeze is a project that has transacted 4469 ETH, and continues to transact 35ETH in volume every month 2 years after release

At release, I only had 5000 followers, and a team of varied sizes pushing the drop.

How did Midnight Breeze achieve these results? I'm happy to share.

Creator and founder of Midnight夏季Breeze.  Find space in between space (Ma) 間

Here is your answer:

-recognize your strengths and weaknesses
-innovation
-community 
-transparency. 

Want to know more and how? Keep reading

Figuring out your position

When you first start out it's important for you to figure out who you wanna be. A programmer, marketeer, artist. Often these things are decided by your skillset. 

Figuring out your role can help create a clear direction for the future.

It also helps with knowing who you have to hire, and where your blind spots might be

With Dutchtide Studios, I'm both the lead artist, founder & CEO. I'm very hands on with everything. But you might not want to be, and that's okay

Midnight Breeze is very personal to me, and I wanted full control over where this project went. Being in these roles suits my goals and intention

In the age of the 7 second attention span, it's very easy to fall out of focus and disappear if you're just a clone of whatever's popular

That being said, the creativity and change you bring with your product doesn't have to be huge:

Virgil Abloh, the late creative director of Louis Vuitton & founder of Off-White described innovation with the 3% rule - a 3% change to anything can transform it into something fresh

When I launched V1, Midnight Breeze was innovative by being a banner project in a PFP focused time

It's a project with zen and space, in a meta that was all about hype and   speed

Among scams and shills, I showed transparancy and delivered quality.

I think this was what made us stand out.

Transparency:

Transparency is important

Being open about what you do helps you gain trust. This trust is crucial to your growth and success as a project

People have to see that you are going to deliver what you promise. You have to earn that sort of trust, especially in a space that has been plagued with scams

With Midnight Breeze, I committed to being as transparent as possible with the project whilst keeping certain things a suprise. It allows for the community to participate in a way that matters to them.

It means that people connect to you as founder and creator and want to be part of the journey.  It's I think the most underrated aspect of the project.

How can you be in touch with your community if you are not part of it?

For some reason, a lot of projects seem to think that to be exclusive they should not be there. I think that is wasted opportunity.


So in short:
-know your strengths and weaknesses
-be innovative
-be part of your community
-be transparent

Alright, these were some aspects of Midnight Breeze and my approach to it. Let me know if you got questions. I'll answer it the best I can. 

Oh and to be ahead of you, wen

Also, first time posting like this on farcaster, all tips and tricks welcome!

Innovation:

Copying doesn't cut it anymore

To build a valuable project, you must be innovative. You must bring something new to the table