BMW confidently outpaces rivals Mercedes in Q1

In the first quarter of 2025, BMW strengthened its leadership among premium automakers despite the overall decline in sales in the market. In January-March, the company sold 520,142 cars under its main brand, which is 2% lower than last year. Mercedes-Benz showed a more noticeable decline of 4%, having sold 446,300 cars, including Smart and Maybach.

The total volume of the BMW Group, including MINI and Rolls-Royce, reached 586,149 cars, down 1.4%. The gap with Mercedes widened to 139,849 cars against 131,671 a year earlier.

Europe was a key region for BMW, where sales grew by 6.2%, while Mercedes lost 7%. In China, both brands faced difficulties: BMW sales fell by 17.2%, Mercedes - by 10%. However, BMW offset the decline with success in other markets, especially the US, where growth was 4.1%.

The electric vehicle segment was a breakthrough: BMW increased sales by 32.4% to 109,516 units, including 86,449 BMWs, 22,813 MINIs and 254 Rolls-Royce Spectres.