Any good reads on UI design heuristics for West vs East and follow on case studies on impact if heuristics are followed?

Great question - this is the only thing that comes to mind, well done video but surely there is more to the subject

/red designer /gang leader /neynar advocate

Awesome, thanks heaps will check it out! 

Basically thinking if it’s worth forking app for different regions for better conversions or added complexity never really worked out

Great question - this is the only thing that comes to mind, well done video but surely there is more to the subject

https://www.youtube.com/watch?v=z6ep308goxQ