Founders

A good reminder for founders on marketing.

"The problem is you don't understand what marketing is. Marketing is what you make, how you make it, [everything]. Everyone works for marketing. Marketing is what touches the market."

A good reminder for founders on marketing.

"The problem is you don't understand what marketing is. Marketing is what you make, how you make it, [everything]. Everyone works for marketing. Marketing is what touches the market."
https://podcast.bolster.com/public/142/The-Daily-Bolster-29d59cf2/b18350a2?clip=8490af89

I run marketing at High Alpha Innovation | We co-create startups with corporations | Founder, Holder.xyz | /jump /purple | Fmr. Salesforce, ExactTarget

The advice for founders at the end is also amazing. 
"The ends don't justify the means. There's only one out of every ~20M people on this earth who get to do what we do. You can do it more humanely, kindly, thoughtfully than you are. But we get distracted and forget to focus on the things that are worth measuring."