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This is what a Email Communication Mapping (emerging from a Landing Page) looks like. The plan can be more intensive than this. This was done for a Luxury Automobile brand, and absolutely the kind of stuff I love to geek out on. A comprehensive plan considers the journey of its target audience, seeks to understand each of their behaviours, allows them to experience the brand at their own pace with very clear call to actions. Copy & Content for each part of the journey is unique. Makes for an interesting learning and exploration journey. Very underutilized in Web3 world, since Web3 is hyper-focused on Twitter following and social presence. #Marketing #Communication #Advertising
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