brand

Design

A new logo and brand identity for Sandisk by ELA Advertising in New York.


What are your thoughts on this?


We don’t store data in spinning disks anymore. I guess the clever half moon D had to go. 

I do mourn the nice serif font logos as they go, though. 

Anyway, the new logo looks like a printed circuit board. So it works at a technical level.

ATL raised. 🐦‍🔥 // Design, music, coffee, bikes, community. //
Designing at @decentdao

far, far better than the jaguar fiasco

i think i need to see it in situ to have a firmer opinion

working on infra to displace adtech at /microsub • dance music lover + host of /campfire 🎧