every human has a finite amount of attention to give every day

a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. 

on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain.

a social feed becomes a feed of financial decisions. 

energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next?

there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction

as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? it’s certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there

personality hire 🌈🤙 fullstack & ux, building /uno

Limited attention leads to strategic decision-making on social media. Frictionless design optimizes engagement, but who benefits from these financial-like interactions?