Brand3

the-arena

How should you position and brand a consumer crypto product? 

is it luxury & exclusive or fun and inclusive?

how do you decide

In my vision it is built through the strategic process. 

1. Define or find the objectives. 
2. Analyse audience, market and benchmark.
3. Create the strategic plan and roadmap. 
4. Conceptualisation and creativity. 

You might be interested in this:

Building Larry, FOSS via @frames, @framesfun /open-frames to help decentralized social win. a16z CSX23. farcasterchannels.com farcaster.id

In my vision it is built through the strategic process. 

1. Define or find the objectives. 
2. Analyse audience, market and benchmark.
3. Create the strategic plan and roadmap. 
4. Conceptualisation and creativity. 

You might be interested in this: 
https://mirror.xyz/esdotge.eth/LnLWmBuX1xzCtJhG3t01aoz-cIoZD_ntTtlvaVpHVlM

Big Dilemma - As Hormozi would say - If we're talking sales here, sell to people with money, which in this space means OG's, traders, Kols, builders that get early and have a good technical understanding of the contet and moment. That drives more sales, for sure. However, the real challenge is inclusivity, becasue that means adoption. Higher difficulty, higher reward