Brand3

the-arena

How should you position and brand a consumer crypto product? 

is it luxury & exclusive or fun and inclusive?

how do you decide

Building Larry, FOSS via @frames, @framesfun /open-frames to help decentralized social win. a16z CSX23. farcasterchannels.com farcaster.id

Big Dilemma - As Hormozi would say - If we're talking sales here, sell to people with money, which in this space means OG's, traders, Kols, builders that get early and have a good technical understanding of the contet and moment. That drives more sales, for sure. However, the real challenge is inclusivity, becasue that means adoption. Higher difficulty, higher reward