choosing the market is more important than any other decision you’ll likely make

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100% 

Is it big enough?
How is the competition there?
Do you have a passion for that market?
Are you knowledgeable in that market?

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really important: how fast is it growing/likely to grow?

I think this is the most important. 

But also the hardest part making a bet on “likely to grow”. If you hit that right, you have meteoric growth. If not, DOA.