The Meta AR glasses are cool until you find out that they are $10K and you can't buy them.

Say what you want about the Vision Pro (they 100% botched Day 1 content and getting developers to build), it's $3K and available for sale. Expect v2 and v3 to get cheaper and lighter.

You're not going to beat Apple by shipping cool concept videos with journalists.

Eh, they shipped the Quest Pro *years* before the Apple thing, and it's still better. People I know who got both use the Quest Pro more, and most just returned the Apple attempt to clone it.